David Beckham’s earnings just keep on growing – and to such an extent in fact, that the former LA Galaxy, Manchester United and Real Madrid midfielder is now the second-highest-earning ex-sportsman on Earth.
Becks pocketed a cool $75 million in 2014 alone, a figure surpassed by just one other former athlete – basketball legend Michael Jordan, who earned an incredible $100 million over the 12-month period.
Blowing the final whistle on sponsorships
Beckham’s increasingly astronomical earnings can be attributed in part to a shift in his team’s whole approach to ‘Brand Beckham’. During the height of his football career, the star made the majority of his extra cash through lucrative sponsorships with the likes of Gillette and Police sunglasses. The last year, however, has seen a pronounced shift in strategy, with Beckham and his team increasingly seeking to use that famous face of his to sell products in which he holds his own business stake. This new approach has seen Becks partnering with Hong Kong heavyweights Global Brands Group, and in a separate project, fronting Scotch whisky brand Haig Club.
M&C Saatchi Sports & Entertainment CEO Steve Martin commented: “The evolution has been to take equity status – that’s when you get to a completely different level because you have skin in the game.”
With a string of partnerships with a selection of powerful Chinese partners soon set to burst in life, Beckham could easily find himself as the highest earning sportsman in the world within the space of a few years.
Paparazzi snap Becks’ biker style
As long as the media remain fascinated by David Beckham and his family, it’s inevitable that his brand will continue to appreciate in valuable. The paparazzi were on hand to catch the former footballer at a particularly cool moment earlier this week, as the megastar took his motorbike for a spin through the streets of Los Angeles.
Beckham pulled off the double denim look in style as he rode through sunny Santa Monica. Given how well the pics of his outing seem to have gone down with fans around the world, surely a sponsorship deal with a motorcycle manufacture should be in the pipeline any minute now? Image source: Mirror